The effects of brand identity on brand performance in the service sector
Riza Casidy, Catherine Prentice and Walter Wymer
| Year of publication: |
2019
|
|---|---|
| Authors: | Casidy, Riza ; Prentice, Catherine ; Wymer, Walter |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 8, p. 651-665
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| Subject: | brand identification | Brand identity | brand preference | memorable experience | willingness-to-pay premium | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry | Markenartikel | Brand | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2018.1464050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202785