The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement
| Year of publication: |
2000
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|---|---|
| Authors: | Howard, Daniel J. ; Kerin, Roger A. ; Gengler, Charles |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 19.2000, 2, p. 250-264
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