The effects of brand related schemas on product evaluation : using a priming framework and and advertising/evidence interaction
y Abhijit Sanyal
| Year of publication: |
1994
|
|---|---|
| Authors: | Sanyal, Abhijit |
| Publisher: |
Ann Arbor, Mich. : UMI |
| Subject: | Verbraucherverhalten | Markenwahl | Werbewirkung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 141 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Amherst, Mass., Univ. of Massachusetts, Diss., 1994 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004760271