The effects of brand relationships on justice perceptions in service recovery
Cid Gonçalves Filho, Kip Kiefer and Marc Fetscherin, Alexander Blandina, Marcelo Nacif Rocha and Plínio Rafael Reis Monteiro
| Year of publication: |
2023
|
|---|---|
| Authors: | Gonçalves Filho, Cid ; Kiefer, Kip ; Fetscherin, Marc ; Blandina, Alexander ; Rocha, Marcelo Nacif ; Monteiro, Plínio Rafael Reis |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 3, p. 315-327
|
| Subject: | Automotive industry | Brand relationship | Consumer brand relationship | Justice theory | Service failures | Service recovery | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Dienstleistungsqualität | Service quality | Kfz-Industrie | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Gerechtigkeit | Justice | Markenimage | Brand image | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-06-2020-3904 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014275988