The effects of changing attribute composition on judgments about multifunctional products
Timucin Ozcan and Daniel A. Sheinin
| Year of publication: |
2015
|
|---|---|
| Authors: | Ozcan, Timucin ; Sheinin, Daniel A. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 23.2015, 1, p. 107-118
|
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Markenimage | Brand image | Portfolio-Management | Portfolio selection |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010484118