The effects of circular format on store patronage : an Italian perspective
Lucrezia Maria de Cosmo, Luigi Piper, Rajan Nataraajan, Luca Petruzzellis
| Year of publication: |
2022
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|---|---|
| Authors: | De Cosmo, Lucrezia Maria ; Piper, Luigi ; Nataraajan, Rajan ; Petruzzellis, Luca |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 140.2022, p. 430-438
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| Subject: | Circular format | Italian consumer/retail | Retail brand experience | Self-congruity | Store image | Store patronage | Italien | Italy | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Markenführung | Brand management | Ladengestaltung | Store design | Lebensmitteleinzelhandel | Food retailing | Markenimage | Brand image | Handelsmarke | Store brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.11.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013040673