The effects of companies’ face mask usage on consumers’ reactions in the service marketplace
Marco Pichierri and Luca Petruzzellis
| Year of publication: |
2022
|
|---|---|
| Authors: | Pichierri, Marco ; Petruzzellis, Luca |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 4, p. 530-549
|
| Subject: | Consumer attitudes | Consumer behavior | Face mask | Service encounter | Service failure | Service promotion | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing | Beschwerdemanagement | Complaint management | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-04-2021-0116 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407560