The effects of competitive context on consumer response to price changes
Steven Dunn, John Dawes and Svetlana Bogomolova
| Year of publication: |
2020
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| Authors: | Dunn, Steven ; Dawes, John ; Bogomolova, Svetlana |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 7/8, p. 608-632
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| Subject: | Brand price elasticity | competitive context | cross-price elasticity | experimentation | pricing | Preiselastizität | Price elasticity | Theorie | Theory | Experiment | Konsumentenverhalten | Consumer behaviour | Wettbewerb | Competition | Markenartikel | Brand | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1720780 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012249603