The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers
| Year of publication: |
2009
|
|---|---|
| Authors: | Yang, Kiseol ; Jolly, Laura D. |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 16.2009, 6, p. 502
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