The effects of culture on consumers' consumption and generation of online reviews
Jong Min Kim, Mina Jun, Chung K. Kim
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Kim, Jong Min ; Jun, Mina ; Kim, Chung Koo |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 43.2018, p. 134-150
|
| Subject: | Consumer online review | Review rating | Textual contents of review | Cultural difference | U.K. consumers | U.S. consumers | China consumers | Konsumentenverhalten | Consumer behaviour | China | Virales Marketing | Viral marketing | USA | United States | Online-Handel | Online retailing | Kulturelle Identität | Cultural identity | Privater Konsum | Private consumption | Online-Marketing | Internet marketing | Nationalkultur | National culture | Großbritannien | United Kingdom | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2018.05.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011920075