The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability
Asghar Afshar Jahanshahi, Khaled Nawaser and Alexander Brem
| Year of publication: |
2019
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|---|---|
| Authors: | Jahanshahi, Asghar Afshar ; Nawaser, Khaled ; Brem, Alexander |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 23.2019, 6, p. 1950058-1-25
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| Subject: | Firm innovativeness | customer response speed | customer capital | marketing capability | SME | seconomic sanctions | KMU | Innovation | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919619500580 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012098635