The effects of customer consumption goals on artificial intelligence driven recommendation agents : evidence from Stitch Fix
Juran Kim, Seungmook Kang and Joonheui Bae
| Year of publication: |
2022
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|---|---|
| Authors: | Kim, Juran ; Kang, Seungmook ; Bae, Joonheui |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 6, p. 997-1016
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| Subject: | AI-driven IRA value | Artificial intelligence | consumption goals | interactive recommendation agent | Stitch Fix | Künstliche Intelligenz | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Agentenbasierte Modellierung | Agent-based modeling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1963098 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362123