The effects of detailing on prescribing decisions under quality uncertainty
| Year of publication: |
2010
|
|---|---|
| Authors: | Ching, Andrew ; Ishihara, Masakazu |
| Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 8.2010, 2, p. 123-165
|
| Publisher: |
Springer |
| Subject: | Detailing | Prescription drugs | Decisions under uncertainty | Representative opinion leader | Diffusion |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008552514