The effects of digital media advertising content on message acceptance or rejection : brand trust as a moderating factor
Teresa Pintado, Joaquin Sanchez, Sonia Carcelén, and David Alameda
| Year of publication: |
October-December 2017
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| Authors: | Pintado, Teresa ; Sanchez, Joaquin ; Carcelén, Sonia ; Anisi, David |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 16.2017, 4, p. 364-384
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| Subject: | Brand trust | message acceptance | online advertising | Online-Marketing | Internet marketing | Vertrauen | Confidence | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Digitale Medien | Digital media | Markenführung | Brand management | Markenimage | Brand image | Innovationsakzeptanz | Innovation adoption | Werbung | Advertising | Produktinformation | Product information |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2017.1396079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011804517