The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
| Year of publication: |
2002
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|---|---|
| Authors: | Alford, Bruce L. ; Biswas, Abhijit |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 55.2002, 9, p. 775-784
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