The effects of economic convergence on the formulation of marketing strategy: an analysis of the European automobile industry
Jae Hoon Hyun
| Year of publication: |
2010
|
|---|---|
| Authors: | Hyŏn, Chae-hun |
| Published in: |
International journal of business. - Taichung, Taiwan : College of Management, Chaoyang University of Technology, ISSN 1083-4346, ZDB-ID 1315114-9. - Vol. 15.2010, 2, p. 143-158
|
| Subject: | Kfz-Industrie | Automotive industry | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Eurozone | Euro area | EU-Staaten | EU countries | 1994-2004 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003962170