The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising : a dynamic motivational systems approach
Minkyo Lee, Robert F. Potter and Paul M. Pedersen
| Year of publication: |
2019
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|---|---|
| Authors: | Lee, Minkyo ; Potter, Robert F. ; Pedersen, Paul M. |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 19.2019, 5, p. 605-624
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| Subject: | cognitive processing | emotions | sinage advertisement | Team performance | uncertrainty of outcome | Emotion | Kognition | Cognition | Arbeitsgruppe | Team | Werbewirkung | Advertising effects | Werbung | Advertising | Experiment | Arbeitsleistung | Job performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2018.1562483 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177444