The effects of eWOM characteristics on consumer ratings : evidence from TripAdvisor.com
Yeohong Yoon, Alex Jiyoung Kim, Jeeyeon Kim and Jeonghye Choi
| Year of publication: |
2019
|
|---|---|
| Authors: | Yoon, Yeohong ; Kim, Alex Jiyoung ; Kim, Jeeyeon ; Choi, Jeonghye |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 5, p. 684-703
|
| Subject: | Correction | eWOM | length | online reviews | star ratings | TripAdvisor | valence | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Bewertung | Evaluation | Social Web | Social web |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2018.1541391 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200312