The Effects of Fear Appeal: A Moderating Role of Culture and Message Type
| Year of publication: |
2013
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|---|---|
| Authors: | Chung, Hwiman ; Ahn, Euijin |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 13284459. - Vol. 19.2013, 4 (1.8.), p. 452-469
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