The effects of film trailers on shaping consumer expectations in the entertainment industry—A qualitative analysis
| Year of publication: |
2012
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|---|---|
| Authors: | Finsterwalder, Jörg ; Kuppelwieser, Volker G. ; de Villiers, Matthew |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 19.2012, 6, p. 589-596
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