The effects of food safety issues released by we media on consumers' awareness and purchasing behavior : a case study in China
Year of publication: |
2015
|
---|---|
Authors: | Peng, Yala ; Li, Jiajie ; Xia, Hui ; Qi, Siyuan ; Li, Jianhong |
Published in: |
Food policy : economics planning and politics of food and agriculture. - Amsterdam [u.a.] : Elsevier, ISSN 0306-9192, ZDB-ID 194840-4. - Vol. 51.2015, p. 44-52
|
Subject: | Food safety | We media | Micro-blog | Purchasing behavior | Set-style yogurt and jelly event | Lebensmittelsicherheit | Konsumentenverhalten | Consumer behaviour | China |
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