The effects of gain versus loss message framing and point of reference on consumer responses to green advertising
Sigal Segev; Juliana Fernandes; Weirui Wang
| Year of publication: |
2015
|
|---|---|
| Authors: | Segev, Sigal ; Fernandes, Juliana ; Wang, Weirui |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 36.2015, 1, p. 35-51
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Prospect Theory | Prospect theory | Öko-Marketing | Green marketing | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011304690