The effects of idealized advertising imagery on social comparisons, psychological and emotional outcomes, and consumer vulnerability : a conceptual model
Stevie Watson; Cassandra D. Wells and Elania Jemison Hudson
| Year of publication: |
2011
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|---|---|
| Authors: | Watson, Stevie ; Wells, Cassandra D. ; Hudson, Elania Jemison |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 17.2011, 4, p. 407-417
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| Subject: | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Sozialpsychologie | Social psychology | Emotion | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009422509