The effects of image and price fairness : a consideration of delight and loyalty in the waterpark industry
Naehyun (Paul) Jin, Nathaniel Discepoli Line and Jerusalem Merkebu
| Year of publication: |
2016
|
|---|---|
| Authors: | Jin, Naehyun Paul ; Line, Nathaniel D. ; Merkebu, Jerusalem |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 9, p. 1895-1914
|
| Subject: | Customer loyalty | Experiential marketing | Price fairness | Attractions | Waterparks | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Kundenzufriedenheit | Customer satisfaction | Preismanagement | Pricing strategy | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-03-2015-0094 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011624189