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The effects of in-store displa...
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The effects of in-store displays and feature advertising on consideration sets
Year of publication:
1995
Authors:
Allenby, G.M.
;
Ginter, J.L.
Published in:
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 12.1995, 1, p. 67-80
Saved in:
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Type of publication:
Article
Source:
OLC-SSG Economic Sciences
Persistent link: https://www.econbiz.de/10006216136
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