The effects of incidental ad exposure on consumption-enhancing and consumption-critical processes
Martin Sauerland; Georg Felser; Jarek Krajewski
| Year of publication: |
2012
|
|---|---|
| Authors: | Sauerland, Martin ; Felser, Georg ; Krajewski, Jarek |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 10, p. 782-790
|
| Subject: | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Frauen | Women |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009626423