The effects of influencer type, regulatory focus, and perceived authenticity on consumers' purchase intention
Linan Ren, Seok Kee Lee, Sungyong Chun
| Year of publication: |
2023
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|---|---|
| Authors: | Ren, Linan ; Lee, Seok Kee ; Chun, Sungyong |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 4, p. 1241-1255
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| Subject: | influencer marketing | influencer type | perceived authenticity | regulatory focus | social media | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Glaubwürdigkeit | Credibility | Influencer | Persönlichkeitspsychologie | Personality psychology | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12898 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014325930