The effects of information and company reputation on intentions to buy a business service
| Year of publication: |
1993
|
|---|---|
| Authors: | Yoon, Eunsang ; Guffey, Hugh J. ; Kijewski, Valerie |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 27.1993, 3, p. 215-228
|
| Publisher: |
Elsevier |