The effects of interaction behaviors of service frontliners on customer participation in the value co-creation : a study of health care service
Year of publication: |
June 2017
|
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Authors: | Le Nguyen Hau ; Pham Ngoc Tram Anh ; Pham Ngoc Thuy |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 11.2017, 2, p. 253-277
|
Subject: | Value co-creation | Customer participation | Frontliner interaction | Health care service | Vietnam | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Gesundheitswesen | Health care system | Gesundheitsversorgung | Health care | Betriebliche Wertschöpfung | Value creation | Viet Nam | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | Service-Dominant Logic | Service-dominant logic |
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