The effects of interactivity and product information on consumers' emotional responses to an online retail setting
Paul W. Ballantine and David R. Fortin
| Year of publication: |
2009
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|---|---|
| Authors: | Ballantine, Paul W. ; Fortin, David R. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 5.2009, 4, p. 260-271
|
| Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Emotion | Varianzanalyse | Analysis of variance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003896313