The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Kyong Ryul Koo, Sang Jin Kim and Kyung Hoon Kim (Department of Business Administration, Changwon National University, Changwon, Republic of Korea)
| Year of publication: |
January 2016
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| Authors: | Koo, Kyong Ryul ; Kim, Sang Jin ; Kim, Kyung Hoon |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 26.2016, 1, p. 51-65
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| Subject: | Internal marketing capability | marketing infrastructure | export marketing strategy | B2B marketing mix | export performance | Internationales Marketing | International marketing | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Export | Internationaler Markteintritt | International market entry | Unternehmenserfolg | Firm performance | Exportwirtschaft | Export sector |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/21639159.2015.1122956 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011471407