The effects of internal marketing mix on performance in a healthcare context
Reza Salehzadeh, Hadi Balouei Jamkhaneh, Shabnam Doosti
| Year of publication: |
2019
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|---|---|
| Authors: | Salehzadeh, Reza ; Balouei Jamkhaneh, Hadi ; Doosti, Shabnam |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 18.2019, 2, p. 167-186
|
| Subject: | internal marketing | performance | healthcare | strategic reward | internal communications | development | leadership | structural equation modelling | SEM | Iran | Gesundheitswesen | Health care system | Strukturgleichungsmodell | Structural equation model | Interne Kommunikation | Internal communication | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Gesundheitsversorgung | Health care | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2019.097251 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012024726