The effects of internal marketing on job satisfaction and organizational commitment in Taipei sports centers
Year of publication: |
2014
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Authors: | Chiu, Weisheng ; Cho, Nam-heung ; Won, Doyeon |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 24.2014, 2, p. 206-222
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Subject: | internal marketing | job satisfaction | organizational commitment | Taipei sport center | service quality | Arbeitszufriedenheit | Job satisfaction | Mitarbeiterbindung | Employee retention | Dienstleistungsqualität | Service quality | Taiwan | Sport | Sports | Personalmarketing | HR marketing |
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