The effects of introducing and terminating loyalty programs
Valentyna Melnyk; Tammo Bijmolt
| Year of publication: |
2015
|
|---|---|
| Authors: | Melnyk, Valentyna ; Bijmolt, Tammo H. A. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 3/4, p. 398-419
|
| Subject: | Customer loyalty | Loyalty schemes | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309596