The effects of knowledge‐based resources, market orientation and learning orientation on innovation performance: An empirical study of Turkish firms

This research explains the relationships among knowledge-based resources, market orientation, learning orientation and innovation performance. Data were collected from a survey of 135 firms operating in different industries in Turkey. The empirical study provides evidence on the existing relationship among these variables. Findings indicate that knowledge‐based resources, learning orientation and market orientation have an important affect on innovation performance. However, knowledge‐based resources mediated the relationship between learning orientation and innovation performance. The theoretical and managerial implications of these and other findings are discussed. Copyright (C) 2010 John Wiley & Sons, Ltd.