The effects of learning orientation and marketing programme planning on export performance : paradoxical moderating role of psychic distance
Shahin Assadinia, Vita Kadile, Ismail Gölgeci, Nathaniel Boso
| Year of publication: |
2019
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|---|---|
| Authors: | Assadinia, Shahin ; Kadile, Vita ; Gölgeci, Ismail ; Boso, Nathaniel |
| Published in: |
International small business journal : ISBJ. - London [u.a.] : Sage, ISSN 1741-2870, ZDB-ID 2058559-7. - Vol. 37.2019, 5, p. 423-449
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| Subject: | export learning orientation | export performance | marketing programme planning | paradox | psychic distance | Export | Lernende Organisation | Learning organization | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0266242619831914 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012063799