The Effects of Linguistic Devices on Consumer Information Processing and Persuasion : A Language Complexity × Processing Mode Framework
| Year of publication: |
2018
|
|---|---|
| Authors: | Pogacar, Ruth ; Shrum, L. J. ; Lowrey, Tina M. |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1057-7408, ZDB-ID 2021876-X. - Vol. 28.2018, 4 (10.05.), p. 689-711
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1052 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083000