The effects of livestreaming and online shopping integration on buyers' online omnichannel transaction experience
Isaac Owusu Asante, Yushi Jiang, and Xiao Luo
| Year of publication: |
2024
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|---|---|
| Authors: | Asante, Isaac Owusu ; Jiang, Yushi ; Xiao, Luo |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 31.2024, 4, p. 447-470
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| Subject: | channel integration quality | integrated channel usability | omnichannel experience | Online omnichannel | shopping convenience | shopping innovation | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Benutzerfreundlichkeit | Usability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2024.2380674 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015191854