The Effects of Location of Price on Consumers’ Product Evaluation
| Year of publication: |
2012
|
|---|---|
| Authors: | Puccinelli, Nancy ; Raj, Suri ; Grewal, Dhruv ; Roggeveen, Anne L. |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Congress Report |
| Language: | English |
| Notes: | Puccinelli, Nancy, Raj, Suri, Grewal, Dhruv and Roggeveen, Anne L. (2012) The Effects of Location of Price on Consumers’ Product Evaluation. In: American Marketing Association (AMA) Winter Marketing Educator’s Conference, February 2012, St Petersburg, Florida, USA. |
| Source: | BASE |
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