The effects of lower prices on perceptions of brand quality: a choice task perspective
| Year of publication: |
2012
|
|---|---|
| Authors: | DelVecchio, Devon ; Puligadda, Sanjay |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 21.2012, 6 (14.9.), p. 465-475
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