The effects of macro and micro country image on consumer brand preferences
Maria del Mar Garcia-De los Salmones, Angel Herrero, and Hector San Martin
| Year of publication: |
2022
|
|---|---|
| Authors: | Garcia de los Salmones Sanchez, Maria del Mar ; Herrero, Ángel ; San Martín, Héctor |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 2, p. 137-150
|
| Subject: | Country brand | hedonic product categories | macro-country image | micro-country image | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2021.1922962 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013167315