The effects of mailing design characteristics on direct mail campaign performance
| Year of publication: |
2013
|
|---|---|
| Authors: | Feld, Sebastian ; Frenzen, Heiko ; Krafft, Manfred ; Peters, Kay ; Verhoef, Peter C. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 30.2013, 2, p. 143-159
|