The effects of mainstream and emerging customer orientations on radical and disruptive innovations
Vijay Govindarajan, Praveen K. Kopalle and Erwin Danneels
| Year of publication: |
2011
|
|---|---|
| Authors: | Govindarajan, Vijay ; Kopalle, Praveen K. ; Danneels, Erwin |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, S1, p. 121-132
|
| Subject: | Produktentwicklung | New product development | Technischer Fortschritt | Technological change | Beziehungsmarketing | Relationship marketing | Kundengewinnung | Customer acquisition | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009387609