The effects of market network heterogeneity on innovation diffusion : an agent-based modeling approach
Year of publication: |
2010
|
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Authors: | Bohlmann, Jonathan D. ; Calantone, Roger J. ; Zhao, Meng |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 5, p. 741-760
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Subject: | Innovationsdiffusion | Innovation diffusion | Social Web | Social web | Agentenbasierte Modellierung | Agent-based modeling |
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