The effects of market orientation on new service performance: the mediating role of innovation
| Year of publication: |
2011
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|---|---|
| Authors: | Cheng, Colin C. ; Krumwiede, Dennis |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 20726193. - Vol. 16.2011, 1 (1.1.), p. 49-74
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