The effects of market orientation on trust and commitment: The case of the sponsorship business-to-business relationship
| Year of publication: |
2003
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|---|---|
| Authors: | Farrelly, Francis ; Quester, Pascale |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 37.2003, 3, p. 530-553
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