The Effects of Media Context Experiences On Advertising Effectiveness
| Year of publication: |
2007
|
|---|---|
| Authors: | Malthouse, Edward ; Calder, Bobby ; Tamhane, Ajit |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 36.2007, 3, p. 7-18
|