The Effects of Media Coverage of the 2009 Cookie Dough Recall on the Demand for the Brand and the Close Substitutes
| Year of publication: |
2014
|
|---|---|
| Authors: | Bharad, Abhishek ; Harrison, R. Wes ; Davis, Christopher |
| Institutions: | Agricultural and Applied Economics Association - AAEA |
| Subject: | Food Safety | Food Marketing | Media Information | Agricultural and Food Policy | Food Consumption/Nutrition/Food Safety | Marketing |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | The text is part of a series 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota Number 180072 |
| Source: |
Persistent link: https://www.econbiz.de/10011068552