The Effects of Mood and Advertising Context on Ad Memory and Evaluations: The Case of a Competitive and a Non-Competitive Ad Context
| Year of publication: |
2010
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| Authors: | Sar, Sela ; Nan, Xiaoli ; Rong Myers, Jun |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 32.2010, 2, p. 1-11
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