The Effects of Mood, Involvement, and Quality of Store Experienee on Shopping Intentions
| Year of publication: |
1993
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|---|---|
| Authors: | Swinyard, William R. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 20.1993, 2, p. 271-280
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